![]() ![]() People actually create fonts and they’re being paid for it. GQ is a magazine and they say about the font being released and introduced. Gotham is a typeface first designed in 2000 for GQ and released for public use in 2002. The author is saying that Gotham is a comon font as you can see it everywhere. If you’ve been online, seen a billboard, gone to a movie theater, or walked down the street with your eyes open, you’ve seen Gotham. So the author is referring to Gotham, the font – not the city. I am cursed with the compulsive need to identify every typeface I come across, but even if you do not suffer this particular affliction - if your relationship to typography resembles your relationship to air, a constant interaction so seamless you hardly think about it unless something goes seriously awry - you know this font. ![]() But maybe this is a different Gotham for the author. The first thing we picture out here is Batman and Gotham City. When I close my eyes and think of a word, I picture that word in Gotham. Then you’re less likely to zone out or just stop reading completely. This way, your brain can be accustomed to those kinds of ideas, theories, or topics. ![]() Whatever topic is challenging for you, then read more of those on a consistent basis. Jack Westin offers daily passages you can practice with so you can get used to reading boring stuff. Reading boring stuff on a consistent basis is helpful. Oddly enough, the geometric signage on the front door of the Port Authority - not a place many people associate with hipness - served as an inspiration for Gotham’s creator, type-industry titan Tobias Frere-Jones. In fact, Gotham finds its typographic roots in much of the 20th-century architectural signage commonly found in New York City. All of this is to say that Gotham can be easily read from a distance on a billboard or sign, making it a natural choice for print advertising. It has a high x-height, meaning that lowercase letters like x and e are comparably large, and its different weights - bold, thin, medium, et cetera - are very distinct from one another. Gotham is a geometric sans serif - sans serif meaning it lacks the little feet in the corners of letters you’d see in a typeface like Times New Roman, and geometric alluding to the influence of basic shapes in its design. The simplest answers are the technical ones. Gotham is everywhere, as the name of one of the Tumblr accounts dedicated to tracking its prevalence suggests, but how did it become so ubiquitous? How does a typeface take over so thoroughly in such a short period of time - and what do advertisers across every industry like so much about it? If the advertisements in the train stations and bus stops in your city don’t use Gotham, they probably use a Gotham look-alike. An abbreviated list of where it has appeared includes: Coke bottles Twitter Spotify Netflix Saks New York University The Tribeca Film Festival TV shows including CONAN and Saturday Night Live movies including Inception, Moneyball, The Lovely Bones, and Moonlight. Sign up for their daily CARS passages sent right into your email inbox. The design of Gotham makes it easy to read, but can you find the reason Gotham is everywhere?Īs always, we’re joined by Jack Westin, the leader in MCAT CARS prep course. Gotham, the font, is found everywhere from Netflix to Spotify to Twitter. ![]()
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